Many garages do not have the resources or marketing skills
to promote themselves in order to attract new customers or possibly to retain their
existing customers. To overcome this, AutoCare have created a comprehensive marketing
promotional programme that garages are encouraged to use throughout the year.
Currently there are three seasonal promotional direct mail campaigns. Each campaign is personalised for each garage
and distributed to customers (existing and potential) in their chosen postcode areas.
Yellow Pages Advert
Offered and arranged by AutoCare for all garages. If there is
more than one garage in a specific Yellow Pages area then a joint advert is produced,
offering a bigger advert and offering a greater chance to 'be seen'.